I’m Paulo Marques, a Senior Designer with over 20 years of experience creating user-centered, strategic designs. I lead design teams, advocate for design systems, and ensure seamless cross-platform experiences across web, mobile, and emerging technologies.
With a data-driven approach, I create designs that are not only visually engaging but also strategically aligned with business goals.
A deep understanding of business goals and the ability to align design strategies with overall organizational objectives.
The ability to lead and inspire a design team, providing guidance, mentorship, and fostering a collaborative and creative work environment.
Strong advocacy for user-centered design principles, ensuring that user needs and experiences are at the forefront of decision-making processes.
Expertise in creating and maintaining design systems to ensure consistency and efficiency across digital products and platforms.
Extensive experience in designing for various digital platforms, including web, mobile, and emerging technologies, with a focus on seamless cross-platform user experiences.
Proficiency in using data and analytics to inform design decisions, optimize user experiences, and achieve key performance indicators.
Advanced skills in prototyping and incorporating animations to create dynamic and engaging user interfaces.
Strong project management skills, including the ability to prioritize tasks, manage timelines, and coordinate with cross-functional teams to deliver high-quality designs on schedule.
Effective communication and presentation skills, including the ability to articulate design concepts, rationale, and value to clients and stakeholders.
at Freelance – Barcelona, Spain
Led the design of digital experiences and visual languages for products and projects for clients and teams worldwide across industries such as e-commerce, finance, automotive, technology, healthcare, pharma, fashion, sports, real state or gaming (UX/UI Design for web, mobile, hybrid and native apps, SaaS, IoT, Design Systems, Online Marketing, etc.).
Conducted user research, created personas, developed wireframes, mockups, prototypes, and high-fidelity “ready for implementation” designs.
Collaborated and communicated effectively with cross-functional teams and stakeholders to ensure designs aligned with business goals and technical constraints. Led and motivated staff ensuring the delivery of quality work, from ideation to product launch within scope, budget, time and to the highest standards.
Notable projects
Led the end-to-end design process for both Netcapital Investor and Issuer platforms (UX/UI, Web, Design System, MUI);
Led the UX/UI Design for AUDI Digital Twin project (UX/UI, Web, iOS App, Design System);
UI/UX Design and implementation of a solution to allow users to submit their SDG Commitments (UNICEF 2030 Agenda), regarding the Global Forum for Children and Youth, held in Peru;
Online marketing assets for campaigns and brands such as Fossil, Emporio Armani, Diesel, Michael Kors and Skagen;
Digital and Graphic Design for Petronas Moto GP team hospitality (UX/UI & Graphic Design, event materials, display ads & social media);
UI/UX design for an intelligent training system (Web, IoT, App);
Branding, Packaging and eCommerce Design of a line of Nutritional Supplements for Vanir Health;
UX/UI Design for an innovative system that allows customers to personalize and print tailored 3D glasses (UX/UI, web, IoT).
at Powerpoint – Email Marketing, Barcelona, Spain
Directed Creative Vision: Led the creative direction for corporate design, ensuring consistency across all channels including website, marketing assets, and campaigns.
Collaborated with Marketing: Worked closely with the Marketing team to create effective email marketing CRM campaigns for clients across Europe, optimizing them based on performance metrics.
Coordinated with Development: Ensured accurate implementation of design specifications by coordinating with engineering/development team.
at Aedgency – Online Marketing, Barcelona, Spain
Concept Development and Launch: Led the definition, creation, and launch of interactive concepts for internal projects, online advertising, and affiliate marketing campaigns, including CRM campaigns, email and landing page design, display ads, and social media.
Design Standards and Processes: Developed design standards, documentation, and processes to enhance internal design practices and ensure consistency.
Team Leadership: Managed a team of 7-10 designers, providing vision, direction, and mentorship.
at Freelance – Lisbon, Portugal
Designed brand identities, websites, packaging, and illustrations for various businesses.
Key projects include:
Led the design coordination and implementation of the games-time News & Results portal, collaborating with stakeholders and development teams.
UI/UX designs and printable corporate assets for a low-code app development platform.
Designed a web portal ("Novas Oportunidades/New Opportunities") aimed at increasing educational access for the adult population in Portugal.
Corporate rebrand for the largest Iberian road freight company group.
Regular cartoon illustrations for German job portal and magazine.
at DGTDesign – Creative Agency, Lisbon, Portugal
Co-founded DGTDesign agency (Lisbon, Portugal) and managed the delivery of all creative projects for both online and offline mediums.
Key projects include:
Web Design for several projects led by The World Bank in Africa;
Intranet Design (UX/UI) for Auchan’s central purchasing division;
Graphic design and printable assets, including manuals, brochures, flyers, etc.
Managed event design and branding (brand image, signage, invitations, catalogues, programs, etc.) for several high-profile events: - 6th International Symposium on the Conservation of Monuments in the Mediterranean Basin - Le Forme dello Spirito: International exhibition of Portuguese sacral art (Rome and Lisbon).
at SOL-S – IT Company/Mota Engil Group, Lisbon, Portugal
Managed the internal design team and coordinated with develop team, responsible for the creative direction and guidance to implement and ensure consistency of the design and visual communication.
Delivered design solutions for major SOL-S projects.
at Inovamedia – Design & Video, Lisbon, Portugal
Produced and edited corporate and technical videos, print design and digital design.